Three Opportunities Enterprise Marketers Are Missing Out On
The problem with most organizations is that they spend too much of their marketing budget on head office programs. This means that micro-segments and customers in local markets don’t engage with content. I believe that a more effective…
The 4 Building Blocks of Content Marketing Strategy
30% of B2B and 38% of B2C marketers say they’re effective at content marketing. Those numbers jump 14% and 20% respectively among marketers with a documented content strategy.
To succeed at content marketing, you need to define a strategy.…
The Irony of Social Selling in the Digital Area
Social selling in the digital area occurs when salespeople use social media to interact directly with prospects. It involves developing relationships by interacting with prospects on social platforms such as Facebook, Twitter or LinkedIn. Social…
Social Selling is Not the Same as Social Media
Social selling is defined by LinkedIn as:
“leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.”
Now, for many salespeople this seems intuitive, “How else…
Digital Customer Experience vs. Customer Experience
Over 3,424,900,000 people use the internet every day. 90% of those people have used it to purchase something or contact a business within the last year alone. In the United States, Germany, France, U.K., and Canada, over 80% of the population…
The Human Brand: How Personal Connections Shaped the World
At Veriday, our team has recently been reading The Human Brand, written by Chris Malone and Susan T. Fiske. The book looks at branding through the lens of a psychological scientist to see how branding can have an effect on customer loyalty…
The Human Side of Digital Engagement
Over the last decade, digital engagement has become an integral part of any marketing strategy. As the internet has grown from an academic and military repository to the hub for commerce, engagement, and content, people have changed their expectations…
You Won’t Believe How Data Silos Are Killing Your Business
More than 80% of marketers say that data silos within marketing obscure a seamless view of campaigns and customers. That’s just one department within an organization suffering at the hand of data silos. Data silos negatively affect everybody,…
