Entries by Marketing @ Veriday
Don’t Eliminate Human Interaction in Your Business
80% of people said they prefer to chat with a human being when doing business with a financial services brand. Brands in financial services should focus on providing best-in-class human interaction to go along with their digital marketing efforts. The best results occur when traditional and digital channels are mixed. 83% of consumers said they […]
The 3 Things Financial Organizations Need to Know About Cybersecurity
Nearly every organization has adapted to life in the digital world. With plenty of connected devices, and the number of access points into organizations is growing every year, it’s no coincidence that there is an increasing number of high-profile cyberattacks on governments, businesses, and non-profit organizations. From the alleged hacking of the 2016 U.S. election, […]
Emerging Technologies and The Future of Customer Engagement
Over 4.75 billion people worldwide use at least one mobile device. This widespread acceptance has dramatically changed the way brands engage with their audience. People are always accessible. This accessibility allows brands to use mobile channels for marketing and communication, enabling real-time messaging to specific people. The future will inevitably hold more technological breakthroughs that […]
How to Project Warmth and Competence
In a previous article, How Warmth and Competence Affect Customer Perceptions, we discussed how warmth and competence play a major role in how people perceive other people and businesses. Because of this, a brand (or person) must project warmth and competence to be seen as trustworthy. In financial services, warmth and competence are especially important […]
Worthy Intentions: How Customers View Your Actions
How can financial service brands improve the quality of their relationships with customers? It’s a question asked by many leaders in financial services and is the major theme of a book called The Human Brand. The Human Brand, by Chris Malone and Susan T. Fiske, examines how customers perceive the actions of brands and how […]
How to Write an “About Me” for Financial Agents
An “About Me” page is one of the most important pages on your website. Behind the homepage, it’s usually the second most viewed page. People will go to that page expecting to find out the who, what, when, where, why, and how of your business. Your “About Me” page should answer those questions in a […]
What is Inbound Marketing? [Infographic]
In 2017, ads are everywhere. Billboards, TV commercials, print ads, sponsored social media posts and banner ads are constantly bombarding consumers everywhere they turn. As a result, they are losing their effectiveness. 84% of TV viewers who were surveyed admitted that they want to fast forward through TV ads. Newspapers are struggling to remain profitable, […]
The Power of Storytelling in the Business World
Storytelling is one of the most inherently human activities that exists. No other species has the documented ability to tell stories the way we do. Stories greatly affect how people view topics. Storytelling, as opposed to any other method of communication, has the capacity to plant thoughts, ideas, and emotions into the audience’s brain. Science […]
