Entries by Marketing @ Veriday
Are Banks Failing at Customer Experience?
Welcome to Part 2 of our two-part series examining customer experience in banking, through graphics from the Financial Brand. In Part 1 of this article, we discussed which channels consumers use to research various financial products (or services) and what banks believe the biggest benefits of personalization are. We also looked at why banks struggle […]
The Human Side of Digital Engagement
Over the last decade, digital engagement has become an integral part of any marketing strategy. As the internet has grown from an academic and military repository to the hub for commerce, engagement, and content, people have changed their expectations about online experiences. In fact, expectations have changed so much that, according to Gartner, 85% of […]
The State of Customer Experience in Banking by the Numbers
Most people use more than one financial institution for their banking needs. It is easy to see the competition from other big banks, but many financial institutions struggle to quantify the threat from FinTech firms. Customer experience (CX) is a key factor in building and maintaining high customer loyalty, but this might be the area […]
You Won’t Believe How Data Silos Are Killing Your Business
More than 80% of marketers say that data silos within marketing obscure a seamless view of campaigns and customers. That’s just one department within an organization suffering at the hand of data silos. Data silos negatively affect everybody, from IT to sales. A data silo is a repository under the control of a particular division or […]
Association of Canadian Compliance Professionals 16th Annual Conference
What: Association of Canadian Compliance Professionals 16th Annual Conference When: Monday, April 24th, 2017 Where: The Carlu – 444 Yonge St. Toronto, Ontario – Round and Sky Rooms ________________________________________________________________________________________________________ We are excited to be sponsoring and attending the Association of Canadian Compliance Professionals (ACCP) 16th Annual Conference, in Toronto on April 24th. The one-day conference […]
Brand Personification: Why Should You Care?
The financial service industry has traditionally relied on word-of-mouth marketing to attract business. Financial advisors and other agents would rely on referrals from their current clients to gain new clients. These marketing methods are becoming antiquated, thanks in large part to a fundamental change in how people research and purchase services. These days, people engage in […]
Veriday to Sponsor the 7th Digital Marketing for Financial Services Summit Toronto
We’re happy to announce that we will be sponsoring the 7th Digital Marketing for Financial Services Summit Toronto, June 21-22, 2017 at the Westin Harbour Castle. This is Canada’s largest digital marketing event specifically designed for Financial Service Marketers. Join us at the event to learn the latest in digital marketing tools and tips, and […]
