Entries by Marketing @ Veriday
Gartner announces Liferay as a leading portal solution for 7th year in a row
For the 7th year in a row, Gartner has ranked Liferay at the top of their list for “Critical Capabilities of Horizontal Portals.” Gartner, one of the world’s pre-emptive technology research firms, regularly releases information technology insights for IT and other business leaders. Liferay DXP, the newest version of the open-sourced engagement platform, finished near […]
How to leverage human interaction to improve digital experiences
In a survey about improving business processes, the improvement that customers requested most from businesses was better human service. Even in the digital age, consumers prefer human interaction and personal experiences. A key challenge for brands moving forward is finding ways to offer personalized human service in the broader context of an omnichannel engagement […]
How Do Customer Experience Improvements Impact Revenue?
This post was authored by Matthew Draper and originally appeared here on Liferay.com ———————————– Without seeing detailed statistics concerning the impact of online customer experience (CX) on their company’s bottom line, many executives ask why it matters for their revenue goals. However, the online customer experience-revenue relationship has become clearer and clearer in recent years. Crucially, […]
The Irony of Social Selling in the Digital Area
Social selling in the digital area occurs when salespeople use social media to interact directly with prospects. It involves developing relationships by interacting with prospects on social platforms such as Facebook, Twitter or LinkedIn. Social selling and digital marketing are different things, although they work well in tandem. Digital marketing focuses on sending out messages […]
Financial Services: A Case for Industry Disruption
The number of community banks (those with less than $10 billion in assets) shrank 14% between 2010 and late 2014. Why have community banks been disappearing? The same reason that traditional taxi drivers have been struggling over the last few years. Disruption from technology enabled challengers. Even larger financial institutions need to be concerned about […]
Social Selling is Not the Same as Social Media
Social selling is defined by LinkedIn as: “leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.” Now, for many salespeople this seems intuitive, “How else are you going to make sales?” You need a way to meet potential buyers, and cold-calling is a waste of time […]
Digital Customer Experience vs. Customer Experience
Over 3,424,900,000 people use the internet every day. 90% of those people have used it to purchase something or contact a business within the last year alone. In the United States, Germany, France, U.K., and Canada, over 80% of the population has an internet connection. If you ignore the technologies commonly used on the internet, […]
How to Build Customer Loyalty in the Digital Age
This post was authored by Matthew Draper and originally appeared here on Liferay.com ———————————– The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a better picture of how individuals interact with companies. However, it has also greatly […]
The Human Brand: How Personal Connections Shaped the World
At Veriday, our team has recently been reading The Human Brand, written by Chris Malone and Susan T. Fiske. The book looks at branding through the lens of a psychological scientist to see how branding can have an effect on customer loyalty and retention. We believe that personal branding is key to gaining and retaining customers […]
