As a Financial Advisor, having an online presence is important in order to reach new prospects and establish yourself as a thought leader. With so many Advisors making the shift to creating an online presence, just having an advisor website is no longer enough. When creating a website, it is important to implement an effective Search Engine Optimization strategy. In this 2-part series, we will go through 5 more ways to help optimize your Advisor website.
- Reputable Links
It is widely recognized that websites with reputable links are highly preferred by customers and provided you supply high-quality and relevant links can benefit you and your target audience. Bad backlinks include links from websites that are irrelevant, spammy, and ad-heavy. These diminish your Advisor website’s appeal and thus makes it feel less credible to visitors and search engines. The more relevant and reputable the links are on your website, the higher your website’s ranking will be.
- Fast Page Load Time
A one-second delay in page response can result in a 7% reduction in conversions (Kissmetrics). When searching for information, most customers look for something quick and concise. A great way to avoid long page load times is to ensure the size of images you use is small – try for 690 pixels or less.
Having a responsive web design is also a key factor, as many clients want to be able to access your website on any device. This ensures that clients are provided with an optimal viewing and interaction experience. Doing this can help you decrease bounce rates on your website and help increase your conversion rate all while increasing your search engine ranking.
- Use catchy titles for your content
Viewers often skim through the titles of articles and posts until one catches their eye. Having a catchy title is the key to driving more traffic to your Advisor website. A title that sparks curiosity determines whether a reader chooses to read your content or skip over and read someone else’s. So be sure to create a title that is eye-catching, concise, and unique.
- Add fresh and relevant Content
As Bill Gates once said, “Content is King.” Without unique and fresh content, your Advisor website will blend in with the crowd. Viewers who visit a site look for timely, relevant, and new information that resonates with them. If your primary market is centred on a specific community then content aligned with that community will generally perform better than events or information based far away that will never impact your market. Ensure that your content is always up to date with the current events and trends as this shows that you tracking market events closely and can increase traffic from your target audience causing them to subscribe to your updates and check back more often.
- Include a Landing Page
An attention-grabbing landing page(s) is vital to increasing traffic to your Advisor website and can improve your search ranking by clearly communicating with your visitor who has arrived from some other place. A landing page is a single web page that appears when a customer clicks on your website through a search engine or other websites that have linked to you. This page allows you to quickly orient visitors to your practice and is a striking factor in the process of generating leads as the initial “curb appeal” of your advisor website can leave your prospects with a memorable first experience.
SEO is crucial to your overall digital success as a Financial Advisor. A strong SEO strategy can help increase relevant traffic to your website. Use these 10 tips to strengthen your Search Engine Optimization strategy. In no time, you’ll start to increase targeted traffic to your Financial Advisor website.
For more tips for success, check out part 1 of this series.
For more about Veriday’s advisor website platform Digital Agent – please click here.