This is an exciting time for Veriday and its customers. Having been a Liferay Partner for over ten years, we are excited to see the progression of growth of Liferay’s world-class products. Last week, Liferay announced the launch of new Digital Experience products to support the complete customer journey, an upgraded Digital Experience Platform 7.1 and two new products, Commerce and Analytics Cloud.
The latest version of Liferay DXP coupled with the Analytics Cloud and Commerce products gives enterprises a new way to engage customers that includes a B2C-like purchasing journey but for B2B customers that is fully integrated. You can read the full press release or we’ve summarized it nicely below.
Liferay DXP 7.1
Flexible Solution Building Software.
Why Liferay DXP
Regardless of what challenge an enterprise is facing, there tailored solutions that fit your business. Even if there are already existing technologies being used, Liferay integrates with everything so you are not locked into buying software with one vendor. Through Liferay DXP, clients have been using it to support, on board and retain employees, vendors, and customers throughout their entire journey.
– Personalized dynamic forms: Forms in Liferay DXP 7.1 are designed to be extremely flexible so that businesses can deliver personalized experiences specifically designed for their customer base.
– Flexible page creation: With Liferay DXP 7.1 teams save time and have the flexibility to create the pages they want by storing page sections as “fragments” and reusing them anywhere within their Liferay site.
– Improved mobile and cross-platform development: In order to decrease time to production, developers working with Liferay DXP 7.1 can use Apache Cordova or Xamarin to build cross-platform applications from a single code base designed for the web.
Liferay Commerce
Digital commerce experience that makes you better to do business with.
The Liferay Team is excited to launch their new product Liferay Commerce. With this product, enterprises can ultimately make customer experiences your competitive advantage, where the e-commerce experience is one that will keep customers coming back. Improve the entire purchasing experience with easy browsing, simplified checkout, easy reorders and tailored price lists.
How Liferay Commerce can improve your digital commerce experience:
– Transform Experience: Revitalize your digital commerce with modern and engaging websites.
– Increase Adoption and Sales: Replace administrative tasks as part of the ordering system with an easy B2B purchasing
– Earn Customer Loyalty: Creates sites that customers enjoy using and makes it easy for them to return for repeat business.
– Fully Integrated: Built from the ground up to work with Liferay DXP so there is less time trying to integrate and more time improving and growing.
Built for B2B
– Contract Pricing
– Organizational Hierarchy
– Piers Tiers
– Site Initializers for Wholesale and Manufacturing
– Order Workflows
– Customer-Specific Catalogues
– Order Forecasting
Liferay Analytics Cloud
Discover insights into the modern customer journey.
With the new Liferay Analytics Cloud product, enterprises can leverage the power of their analytics connected right to their Liferay DXP platform, making it easy to see detailed insights.
Enhance enterprise digital marketing with analytics that aggregate and visualize customer profile data and marketing performance for deep insights.
How Liferay Analytics Cloud helps businesses deliver the right content to the right audience:
– Customer Profile Analytics: Extract customer data from multiple sources to get in-depth knowledge on users
– Touchpoint Analytics: Measure individual touchpoint performance to improve the digital experience
– Traffic and Path Analytics: Display and filter traffic types and visualize a customer path
– Asset Analytics: Track and visualize engagements levels for all assets including forms, blogs, media, etc.
