Financial Advisors: Things to Look Out For When Hiring an SEO Firm
When using search engines, 75% of users never scroll past the first page of search results (Search Engine Journal). As a Financial Advisor, the higher your search engine ranking, the more traffic your website will receive. So yes, you want…
10 Tips to Successfully Optimize your Financial Advisor Website: Part 1
Investopedia, Fidelity, Investment Quorum and Streamline Financial Services. What do these financial advisory sites have in common? A strong optimization and lead generation strategy.
As a Financial Advisor, you want your website to be optimized…
Financial Advisors: Are You Optimizing Your Emails?
54% of marketers rate email as the most effective type of digital marketing and the least difficult to execute (Mailigen). Email marketing provides Financial Advisors an effective way to stay in touch with current clients and prospects. Here…
Advisors: Increase Brand Awareness with these Twitter Engagement Tips
According to Twitter, there are over 320 million active Twitter users around the globe. In this day and age, having a presence on this giant of a social media platform is crucial to the success of your business. Twitter provides a medium that…
4 Tips to Make Your Blog More Socially Shareable
88% of millennials used Facebook as their main source of news in 2015. As a Financial Advisor, you should be continuously trying to reach a wider audience in order to help build brand awareness and thought leadership. Content marketing helps…
“Call Me, Maybe?”: Why Clients Leave Their Financial Advisors
This post was authored by Khalid Usmani and originally appeared here on GuideVine.
Given the high levels of market volatility, most financial advisors are getting more calls from their clients on how their investments are performing.…
8 Elements of the Perfect Advisor Website Homepage
The homepage of your website is the most viewed and linked to page of the average website and as a result it is one of the most important pages on a site. If you’re a Financial Advisor looking to create a great website, here are the eight…
Before Upgrading Your Website – Part 2
Is it time to upgrade your website? As discussed in Part 1 of this series, it is impossible to ignore the fact that most people “Google” almost everything. In fact, according to Nextopia, 86% of Baby Boomers and 90% of Millennials routinely…
Why you NEED a professional website! | Part 1
Recently, I have been looking for a new dentist, someone who practices closer to where we live, in order to avoid the stress of the Toronto commute. Some friends graciously provided me with the names of dentists in our area. You might not be…
