Build an Advisor Brand That Makes you Stand Out
What comes to mind when you think about Coca-Cola?
You may be thinking “a popular beverage”. But, when it comes to their brand, it’s more than just a beverage company. Coca-Cola sells happiness, togetherness, and positive emotions.
So,…
Advisors: Why whitespace is NOT wasted space
Whitespace is commonly referred to as negative space, the portion of a page that is left unmarked, blank, or the empty space on a page. Whitespace is the fundamental building block of good design. If used correctly, it can transform a design…
Blogging Like It’s Nobody’s Business
What is Blogging?
Blogging is the act of adding new material to or the regular updating of a blog. A blog is a collection of articles that provide helpful valuable educational and remarkable content to your target audience.
You might be…
Advisors: Why just having a Website isn’t enough
As a Financial Advisor, you’ve taken those first steps to start building an online presence and that’s a great start. But, with so many other Financial Advisors taking on the digital world, having a website simply just isn’t enough anymore.
Think…
7 Things People Hate About Your Advisor Website Part 2
From people talking or texting during a movie to lousy drivers – we all have pet peeves that drive us up the wall. Just as pet peeves exist in the “real world”, they are also evident in the digital world too.
As a Financial Advisor,…
7 Things People Hate About Your Advisor Website Part 1
Whether it’s being interrupted, talking during a movie, or wobbly tables – we all have pet peeves that drive us absolutely mad. Just as pet peeves exist in the “real world”, they are also evident in the digital world too.
As a Financial…
4 Tips to Make Your Blog More Socially Shareable
88% of millennials used Facebook as their main source of news in 2015. As a Financial Advisor, you should be continuously trying to reach a wider audience in order to help build brand awareness and thought leadership. Content marketing helps…
8 Elements of the Perfect Advisor Website Homepage
The homepage of your website is the most viewed and linked to page of the average website and as a result it is one of the most important pages on a site. If you’re a Financial Advisor looking to create a great website, here are the eight…
Before Upgrading Your Website – Part 2
Is it time to upgrade your website? As discussed in Part 1 of this series, it is impossible to ignore the fact that most people “Google” almost everything. In fact, according to Nextopia, 86% of Baby Boomers and 90% of Millennials routinely…
Why you NEED a professional website! | Part 1
Recently, I have been looking for a new dentist, someone who practices closer to where we live, in order to avoid the stress of the Toronto commute. Some friends graciously provided me with the names of dentists in our area. You might not be…
