Infographic: 6 Steps to Nurturing the Sales Funnel Using Social Media
The traditional 20th century sales and marketing funnel has been usurped in the digital age. As we’ve discussed before, there is a new buyer journey where 60% of the sales journey is completed before a buyer makes first contact with a sales…
Financial Advisors: How To Come Up With Blog Topics in 60 Seconds
Blogging is an extremely useful digital marketing practice that can generate leads by attracting new traffic to your website. If you’re not blogging, it’s time to get started, or get left behind. If you need some inspiration, here are 6…
Financial and Insurance Advisors: Why your online reputation matters
Your personal brand is made up of what your prospects can find about you when they search your name online. As a Financial and Insurance Advisor, your online reputation is key to your success. Today, potential clients rely on the Internet to…
Financial and Insurance Advisors: How to Build Sales Without Being Too ‘Salesy’ Part 2
In this series, we are addressing techniques on how to build sales without being too ‘’salesy’’ or pushy. In this article, we will cover techniques 5 through 7. Read the first part of this series here.
5. Content Marketing
Never…
Financial and Insurance Advisors: How to Build Sales Without Being Too ‘Salesy’ Part 1
Often people think of salespeople as being pushy or aggressive. We have all experienced the pushy salesman that hasn’t stopped talking to listen and leaves you feeling as though you were forced to say ‘’yes’’. Many salespeople don’t…
Google Launches ‘’Mobile-Friendly’’ Label for Mobile Searchers
Google is sending out a clear message to webmasters that they want you to build mobile-friendly websites. In an effort to help mobile searchers know which sites are mobile-friendly versus which are not, searchers will soon be able to see a new…
6 SEO Pitfalls to Avoid During Your Next Website Re(Design) Final Part: Failing to think like a human
We’ve reached the final pitfall in the 6 SEO Pitfalls to Avoid During Your Next Website Re(Design). Failing to think like a human. This may seem obvious but it is often overlooked during the development process.
Designing your website…
4 Reasons Why Financial and Insurance Advisor Websites Struggle
There's nothing more frustrating than investing in an amazing looking advisor website only to suffer from a lack of website traffic and visitor engagement. Here are 4 reasons and actionable tips you can use to help solve this very common yet…
3 Easy Steps to Start Your Advisor Blog
Many of the insurance and financial advisors that I speak to on a regular basis find the task of blogging to be a very daunting and time consuming task. Blogging is one of the most effective ways to drive traffic and is also a critical sales…
10 Revealing Website and Social Media Statistics for Financial Advisors
Are you still convinced that having a website or social media presence isn’t worth your time? Are you wondering whether your prospects interact with advisors, like yourself, on social sites?
Consumers are looking to make informed decisions,…