3 Reasons Advisors Need Calls to Action on Their Website
Having "calls-to-action" on a website is a way to increase the effectiveness of what your website can do for your business. Surprisingly, 70% of small business B2B websites lack a call to action (smallbiztrends.com, August 2013). A call to action…
Financial Advisors: 3 ways you are hurting your online presence
These days, everything under the sun is Google-able. Anything and everything can be found online. The World Wide Web has eliminated time and geographic constraints for businesses looking to build their online reputation, connections, and influence.…
3 Optimization Tips that Advisors are Missing on their Blog
In a previous post, we covered the importance of blogging, as a financial advisor! Now, let’s look into some quick and easy ways to improve the quality of your blog! Here are 3 Optimization Tips that Advisors are Missing on their Blog
Optimize…
The top 3 reasons why every Advisor should be blogging
In today’s world, it simply isn’t enough to just have a good looking website. Your website and blog are the online storefront of your business. Blogging can be a marketing tactic to help drive traffic to your website, and provide you with…
Why Every Financial and Insurance Advisor Needs a Website
As a product manager, I spend around 2-3 full days a week speaking to a multitude of financial advisors whose practices range from independent shops (one person) to large advisory groups and branches. One of the most popular questions I'm asked…
“Where do I start if I want an effective web presence?”
Many financial and insurance advisors today are asking themselves whether they need to be online. Some are convinced that their customers don't go online and some just aren't sure whether being online is the right thing for them. The reality…
“Our review process for advisor websites takes too much time and effort.”
The creation and use of online content is becoming an increasing trend both within the advisor industry as well as the general digital marketing world today. When this happens in a regulated industry you begin to see increasing work loads for…
“I need to show auditors that all published content on our websites has been vetted and approved.”
IDC predicts that financial services IT spending pertaining to risk functions will reach more than $80 billion by 2017. In the world of a regulated industry, this should not come as a big surprise. This effectively indicates that due to significant…
“I have challenges maintaining my website with my current provider or tool”
Website management technologies have come a long way since the commercialization of the web and has been a growing industry. Back in the early to mid 90s, it was virtually impossible to create a website unless you knew how to write computer…
“How can I generate more leads with my website?”
"When does this thing (website) start making me money?" is one of the most commonly asked questions we hear from advisors and a really good one and one many of us struggle to answer. One of the greatest challenges in business has always been…