Write Powerful Content: Blogs, Ebooks and More
Writing content for the web has its challenges, but if done correctly can bring positive results to your business. You may feel that you’re ready to write your first articles, but without these fundamentals in place, your writing may not return…
The 3 Things Financial Organizations Need to Know About Cybersecurity
Nearly every organization has adapted to life in the digital world. With plenty of connected devices, and the number of access points into organizations is growing every year, it’s no coincidence that there is an increasing number of high-profile…
How to Project Warmth and Competence
In a previous article, How Warmth and Competence Affect Customer Perceptions, we discussed how warmth and competence play a major role in how people perceive other people and businesses. Because of this, a brand (or person) must project warmth…
Worthy Intentions: How Customers View Your Actions
How can financial service brands improve the quality of their relationships with customers? It’s a question asked by many leaders in financial services and is the major theme of a book called The Human Brand. The Human Brand, by Chris Malone…
How to Write an “About Me” for Financial Agents
An “About Me” page is one of the most important pages on your website. Behind the homepage, it’s usually the second most viewed page. People will go to that page expecting to find out the who, what, when, where, why, and how of your business.…
The Power of Storytelling in the Business World
Storytelling is one of the most inherently human activities that exists. No other species has the documented ability to tell stories the way we do. Stories greatly affect how people view topics. Storytelling, as opposed to any other method of…
The Human Brand: How Personal Connections Shaped the World
At Veriday, our team has recently been reading The Human Brand, written by Chris Malone and Susan T. Fiske. The book looks at branding through the lens of a psychological scientist to see how branding can have an effect on customer loyalty…
The Human Side of Digital Engagement
Over the last decade, digital engagement has become an integral part of any marketing strategy. As the internet has grown from an academic and military repository to the hub for commerce, engagement, and content, people have changed their expectations…
Brand Personification: Why Should You Care?
The financial service industry has traditionally relied on word-of-mouth marketing to attract business. Financial advisors and other agents would rely on referrals from their current clients to gain new clients. These marketing methods are becoming…
