Five Digital Marketing Trends for Organizations with Advisors To Take Advantage
What customers want, how customers think, and how customers interact is changing – constantly. Every year we see the rise and fall of certain platforms, trends and memes that explode, and changes in customer preferences that force the…
4 Tools to Transform Your Advisor Lead Generation
The buying process has changed. In the old world, Marketing found a list of customers through lists, email blasts, and mass advertising and passed the list on to Sales. Today, buyers can do their own research online and can…
Opposing Forces That Cause A Disjointed Brand
Digital technology has enabled total personalization and individualization which contradicts the very idea of brand uniformity. The average digital experience is no longer enough and the driving force behind the desire to push the limits…
Three Opportunities Enterprise Marketers Are Missing Out On
The problem with most organizations is that they spend too much of their marketing budget on head office programs. This means that micro-segments and customers in local markets don’t engage with content. I believe that a more effective…
Why Financial Advisor AUM Isn’t Growing
To financial planners, a gauge of the relevancy of information is “What is your AUM?” Advisors are facing challenges in continuously growing their AUM. The strategies that were once successful are not working the way they used to.
The…
How to Minimize Your Website Bounce Rate
The definition of bounce rate is:
“the percentage of visitors to a particular website who navigate away from the site after viewing only one page.”
Ideally, your website’s bounce rate should be somewhere between 20% and 35%. However,…
3 Most Important Features of a “Digital Handshake”
Business is all about relationships. Professionals working in sales and marketing spend their entire careers developing relationships with prospects. Commercial relationships, like any relationship, needs to be built on a foundation of trust.…
More Than Price: How Service Contributes to Experience
Consumers make purchase decisions based on many factors. Price, convenience, the value provided by purchase and service quality are four criteria that customers consider when making a purchase decision. Traditionally, the price is the differentiating…