Lower Your Lead Generation Costs by Rebalancing your Marketing Budget
To effectively engage customers in this digital age, you need to support their buyers' journey. Supporting this journey will require content distribution and authoring strategies that help your field teams connect with customers in a more…
Five Digital Marketing Trends for Organizations with Advisors To Take Advantage
What customers want, how customers think, and how customers interact is changing – constantly. Every year we see the rise and fall of certain platforms, trends and memes that explode, and changes in customer preferences that force the…
Three Opportunities Enterprise Marketers Are Missing Out On
The problem with most organizations is that they spend too much of their marketing budget on head office programs. This means that micro-segments and customers in local markets don’t engage with content. I believe that a more effective…
The Human Brand: How Personal Connections Shaped the World
At Veriday, our team has recently been reading The Human Brand, written by Chris Malone and Susan T. Fiske. The book looks at branding through the lens of a psychological scientist to see how branding can have an effect on customer loyalty…
The Human Side of Digital Engagement
Over the last decade, digital engagement has become an integral part of any marketing strategy. As the internet has grown from an academic and military repository to the hub for commerce, engagement, and content, people have changed their expectations…
Brand Personification: Why Should You Care?
The financial service industry has traditionally relied on word-of-mouth marketing to attract business. Financial advisors and other agents would rely on referrals from their current clients to gain new clients. These marketing methods are becoming…
