What Happens in the Field, Stays in the Field: Why head office marketing campaigns have limits
Enterprises are spending large budgets in attempts to build trust with consumers, but consumers interact with the field agents in which they have not built a relationship with. This model of trust building is wasted effort as customers care…
Creating a Win-Win for Financial Corporations
Across different industries, departments have remained siloed. Times have been changing and there is now greater collaboration. Involving marketing in the sales process and vice versa. However, certain financial corporation are not breaking…
