In such a globally connected world, people try to market to anyone and everyone. Although, in the process of doing so, they lose sight of their local audience. When strategizing your marketing, a one-size-fits-all approach is not the way to go. According to a study done by the National Public Radio (NPR), localized content had […]
Veriday is proud to sponsor the 6th annual Digital Marketing for Financial Services Summit, the largest digital marketing forum in Canada. This event will be held at the Sheraton Centre in Toronto from June 2 – 3rd. By attending the Digital Marketing for Financial Services Summit you will be able to: Accelerate your digital transformation […]
When using search engines, 75% of users never scroll past the first page of search results (Search Engine Journal). As a Financial Advisor, the higher your search engine ranking, the more traffic your website will receive. So yes, you want to be on that first page – but how do you get there? You can […]
According to techopedia, an extranet is a controlled private network allowing customers, partners, vendors, suppliers and other businesses to gain information. Extranets make communicating simple for individuals inside and outside of an organization. Keep in mind that intranets are also a controlled private network, except access is only given to individuals within an organization. In this […]
Investopedia, Fidelity, Investment Quorum and Streamline Financial Services. What do these financial advisory sites have in common? A strong optimization and lead generation strategy. As a Financial Advisor, you want your website to be optimized for search engines so that you can be easily found by prospects. The last thing you want is to spend hours […]
On March 30th, Veriday welcomed 30 students and staff from the University of Waterloo’s Master of Digital Experience Innovation (MDEI) program. Veriday collaborated and hosted a User Experience (UX) Challenge Competition with Professor Karin Schmidlin, in which 6 teams of 4-6 students competed. MDEI is a multi-disciplinary program that offers a unique combination of creativity, […]
This post was authored by Martin Yan and originally appeared here on Liferay.com —————————— Though every industry is different, there is something all companies are dealing with: a quickly changing sales landscape. With the rise of mobile and highly-connected customers, the days of cold calling and “batch-and-blasts” are long gone. Traditional sales methods simply won’t cut […]
The Evolution of FinTech Financial Technology, or FinTech, has recently emerged as its own industry, consisting of companies that use technology to make financial systems more efficient for their customers. According to statista, “As of February 2015, bank spending on new technologies in North America was projected to reach 17 billion U.S. dollars in 2015 […]
54% of marketers rate email as the most effective type of digital marketing and the least difficult to execute (Mailigen). Email marketing provides Financial Advisors an effective way to stay in touch with current clients and prospects. Here are 6 ways to optimize your email marketing for better success in the future: Personalize Your Emails […]
