Entries by Marketing @ Veriday
The Future of Customer Service is Online Self-Service Portals
We’ve all been there. We have all been on the receiving end of the frustrating “hold music” when you’ve called an organization to resolve an issue. “One moment please. Your call is important to us. A representative will be with you shortly”…repeated… again….and again. Being put on hold when you call a customer-service department has […]
Improving Customer Experience: Mobile, Online Self-Service, Content Targeting
Did you know that 88% of buyers are willing to pay more for a better customer experience? In fact, it is predicted that by 2020, customer experience will overtake price and product as the key differentiator (Walker). Take a moment to think, how does your customer experience (CX) stack up to your biggest competitors? What […]
8 Common SEO Mistakes that Advisors are Making (and how to avoid them)
As a Financial Advisor, you want your website to be optimized for search engines so that you can be easily found by prospects. The last thing you want to do is spend hours on end creating website content only for it to go unnoticed. However, it’s not all about what you should do to optimize […]
How an Intranet Can Elevate Employee Engagement
Over the last few years, intranet technology has evolved tremendously. From a simple online notice board to a technological opportunity with endless capabilities. Intranets have the ability to elevate employee engagement, enhance customer experience, and so much more. According to Dale Carnegie, 90% of leaders think an engagement strategy will have an impact on business […]
Advisors: Ramp up your Lead Generation with an eBook
Consumers no longer want to be sold to, but rather educated. Considering that 70% of the buyer’s journey is complete before a buyer even reaches out to you, one of the best ways to build trust and credibility is through content marketing. As a Financial Advisor, there are many benefits to creating engaging content including […]
Financial Advisors: Using Niche Marketing to Grow your Business
As more people obtain their CFP certification, it is becoming increasingly difficult for Advisors to prove their value over competitors. It used to be common for small businesses to market themselves as a “one-stop shop.” This made sense when it was difficult to access a range of Financial Advisors. However, with the arrival of the […]
Winning the “Micro-Moments” in Financial Services Marketing
“The old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day.” Sridhar Ramaswamy, senior VP of ads and commerce at Google. This, is what Google has recently called “micro-moments”, a term coined in 2015 that you can expect to become more fully realized across all […]
