This post was authored by Matthew Draper and originally appeared here on Liferay.com ———————————– The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a better picture of how individuals interact with companies. However, it has also greatly […]
Welcome to Part 2 of our two-part series examining customer experience in banking, through graphics from the Financial Brand. In Part 1 of this article, we discussed which channels consumers use to research various financial products (or services) and what banks believe the biggest benefits of personalization are. We also looked at why banks struggle […]
There has been a lot of talk over the last few years about millennials. They are seen as a group that is quite different from previous generations in many ways. The differences come in how they consume media, how they shop, and how they make decisions. Many financial service providers have changed the way they […]
Most people use more than one financial institution for their banking needs. It is easy to see the competition from other big banks, but many financial institutions struggle to quantify the threat from FinTech firms. Customer experience (CX) is a key factor in building and maintaining high customer loyalty, but this might be the area […]
More than 80% of marketers say that data silos within marketing obscure a seamless view of campaigns and customers. That’s just one department within an organization suffering at the hand of data silos. Data silos negatively affect everybody, from IT to sales. A data silo is a repository under the control of a particular division or […]
What: Association of Canadian Compliance Professionals 16th Annual Conference When: Monday, April 24th, 2017 Where: The Carlu – 444 Yonge St. Toronto, Ontario – Round and Sky Rooms ________________________________________________________________________________________________________ We are excited to be sponsoring and attending the Association of Canadian Compliance Professionals (ACCP) 16th Annual Conference, in Toronto on April 24th. The one-day conference […]
Fundamentals are important in anything you do. As Jim Rohn, author, motivational speaker and mentor to Tony Robbins, once said: “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” Having great fundamentals are as important in digital marketing as they are in anything. The profession is constantly […]
