This post was authored by Claire Akin and originally appeared here on GuideVine. —————— Facebook is the third most visited website in the world, with U.S. Facebook users spending 40 minutes per day on the platform — almost as much time as they spending eating and drinking. LinkedIn and Twitter are not far behind, with more […]
For the 7th year in a row, Gartner has ranked Liferay at the top of their list for “Critical Capabilities of Horizontal Portals.” Gartner, one of the world’s pre-emptive technology research firms, regularly releases information technology insights for IT and other business leaders. Liferay DXP, the newest version of the open-sourced engagement platform, finished near […]
This post was authored by Matthew Draper and originally appeared here on Liferay.com ———————————– Without seeing detailed statistics concerning the impact of online customer experience (CX) on their company’s bottom line, many executives ask why it matters for their revenue goals. However, the online customer experience-revenue relationship has become clearer and clearer in recent years. Crucially, […]
Between social media, SEO, email marketing, analytics and, creating content, digital marketers have a lot to do these days. Digital marketing moves and evolves very quickly. It can be hard to understand what is important and what needs to be improved. The Search Engine Journal has an annual survey where they ask digital marketers what […]
The financial services industry spends $8.37 billion (USD) per year on digital advertising. But with 615 million devices blocking ads worldwide, marketers need to adopt an inbound marketing strategy if they want to improve the success rate of their digital marketing efforts. Every financial services organization is attempting to become more efficient and effective in […]
The number of community banks (those with less than $10 billion in assets) shrank 14% between 2010 and late 2014. Why have community banks been disappearing? The same reason that traditional taxi drivers have been struggling over the last few years. Disruption from technology enabled challengers. Even larger financial institutions need to be concerned about […]
In 2017, financial agents are competing, tooth and nail, to attract and retain their client base. How can you offer an experience that makes your clients want to continue doing business with you? If you’re thinking “create a killer social media strategy and offer the best combination of products, service, and advice on the market”, […]
Communicating information to your audience is a very important element of gaining their attention for your brand. Marketers are always looking to new mediums to send their messaging out to the audience. Advertising was very popular in the days before the internet, but today’s digital age has lead to two main strategies dominating marketing departments […]
Over 3,424,900,000 people use the internet every day. 90% of those people have used it to purchase something or contact a business within the last year alone. In the United States, Germany, France, U.K., and Canada, over 80% of the population has an internet connection. If you ignore the technologies commonly used on the internet, […]
As Bob Dylan once sang: “the times, they are a changin”. This song-worthy statement certainly holds true in the financial services industry today. From online and mobile experiences to the internet of things, to robo-advisors and the use of artificial intelligence, things are very different today compared to a decade ago. Today, we are going […]
