Entries by Marketing @ Veriday
Lower Your Lead Generation Costs by Rebalancing your Marketing Budget
To effectively engage customers in this digital age, you need to support their buyers’ journey. Supporting this journey will require content distribution and authoring strategies that help your field teams connect with customers in a more human way. As marketers, we are all trying to get leads. Except budgets and teams are not growing. So, […]
Five Digital Marketing Trends for Organizations with Advisors To Take Advantage
What customers want, how customers think, and how customers interact is changing – constantly. Every year we see the rise and fall of certain platforms, trends and memes that explode, and changes in customer preferences that force the evolution of marketing channels, strategies, and tactics. These conditions and our new awareness of buyer journeys are […]
Three Opportunities Enterprise Marketers Are Missing Out On
The problem with most organizations is that they spend too much of their marketing budget on head office programs. This means that micro-segments and customers in local markets don’t engage with content. I believe that a more effective strategy requires marketing teams to rebalance digital marketing investments appropriately between head office and the field. There […]
Best Practices: What can a Portal do for Your Brand? [Part 1]
Every technology project has the potential to transform a business for the better, but only if they are designed with best practices in mind. With over 100 digital transformation projects under our belt, we understand how important it is to design solutions with best practices in mind. Portals can be one of the most transformative […]
Why Businesses Need to Think Like Sharks
Sharks are among the most famous creatures in the ocean. There are many different types of sharks, but they all think similarly. Sharks as a whole have a similar mindset. I often catch myself wondering, how can businesses think like sharks? I have always been a fan of the Sharks. They are among my favorite […]
Factors Affecting Costs of Technology Projects
There are many factors that affect costs of technology projects. Whether your organization is looking to create a new system, from scratch, or upgrade an existing system. At Veriday, we have extensive experience working on technology projects, and as a result, have a fundamental understanding of factors that affect the cost of projects of this […]
Is Blockchain Right for You? Bridging the Legacy Gap (Part 2)
Did you miss part one of our series on Bridging the Legacy Gap with Blockchain? Check it out here! There are many considerations that banks need to make when bridging the legacy gap with blockchain. We touched on some basic factors that affect payments projects in Part one. In this post, we will examine some of […]
Is Blockchain Right for You? Bridging the Legacy Gap
In 2017, it has seemed as if every day there were new reports, predictions, stories, and articles on how innovative and disruptive blockchain technologies can be. The allure of a decentralized ledger is powerful, especially in financial services. The great appeal may stem from the fact that there are multiple use-cases for the blockchain. It […]
