Tag Archive for: content marketing
The Key to Creating Highly Sharable Content
This post was authored by Marie Swift and originally appeared here on GuideVine.
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There has been an abundance of research on social media but until recently we’ve not had a comprehensive way of…
Why Should Advisors Care About the New Buyer Journey?
In 2012, the Corporate Executive Board performed a study to determine just how much buyer behaviour was affected by digital media. As it turns out, 60% of the sales cycle is completed before a buyer makes first contact with a sales person.…
