Advisors: A Guide to SEO Keyword Research [Infographic]

While Google keeps us on our toes with constant Google algorithm changes and updates, one thing that remains consistent when developing a website, or creating content for a website is keyword research. Keyword research refers to the process of determining what keywords your potential customers use in search engines when searching for information. Keyword research is quite possibly the most important part of Search Engine Optimization (SEO) since you cannot begin to plan for the content on your website unless you know which words and phrases you are targeting.

Some 91% of online adults use search engines to find information on the web. And, among search users, 91% always or most of the time find the information they are looking for (Marketing Profs, 2013). They do this by typing in a keyword or keyword phrase.  In return, a search engine’s complex set of algorithms sifts through the enormous amount of webpages in order to find the most relevant pages. This is why keyword research is so important.  Keywords are used in the process of matching your website content to what your targeted viewers are looking for.  For SEO, keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine.

If you want your Financial Advisory practice to be successful in online marketing, SEO remains one of the single most important component’s of any organization’s branding efforts and online presence. When developing your strategy, however, it is important to keep in mind that search engine optimization is a process that takes time to come into effect. Check out the Infographic below, courtesy of ClearSkySEO, which is a quick guide to Search Engine Optimization and keyword research.