Financial and Insurance Advisors: Why your online reputation matters

Your personal brand is made up of what your prospects can find about you when they search your name online. As a Financial and Insurance Advisor, your online reputation is key to your success. Today, potential clients rely on the Internet to research businesses and services before they make decisions. In fact, 60% of the sales cycle is completed before a buyer makes first contact with a sales person. A few bad reviews or a poor online presence could mean losing business to a competitor when potential prospects search for you online.

The Infographic below, developed by the Digital intelligence & E-Reputation consultancy firm KBSD, breaks down ways to protect and manage you online reputation, as well as what you can do to boost your online reputation and digital reach.