3 Essential Elements of the Best Omnichannel Experiences
At Veriday, we recognize the value of an excellent customer experience. Our digital marketing platform, Digital Agent, helps financial agents offer an excellent, omnichannel experience to their customers and audience alike. Today, we will examine…
5 Important Facts About Engagement from Mobile Devices
Mobile devices are owned by 2.3 billion people worldwide. The device that is constantly in everyone's pocket is a fantastic channel for marketers to create engagements. Why are mobile channels such an exciting opportunity for marketers?
1. The…
How Digital Experiences Create Personal Connections
According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. This shift means, to stay competitive and retain your customer base, your brand will need to work towards providing…
How Customers Get Information in 2017
There are many ways to communicate information to your customers. The last decade has seen an influx of digital communication methods. Traditional advertisements, blog posts, videos, and press releases all communicate information. However, thanks…
Don’t Eliminate Human Interaction in Your Business
80% of people said they prefer to chat with a human being when doing business with a financial services brand. Brands in financial services should focus on providing best-in-class human interaction to go along with their digital marketing efforts.…
Emerging Technologies and The Future of Customer Engagement
Over 4.75 billion people worldwide use at least one mobile device. This widespread acceptance has dramatically changed the way brands engage with their audience. People are always accessible. This accessibility allows brands to use mobile channels…
How to Project Warmth and Competence
In a previous article, How Warmth and Competence Affect Customer Perceptions, we discussed how warmth and competence play a major role in how people perceive other people and businesses. Because of this, a brand (or person) must project warmth…
Worthy Intentions: How Customers View Your Actions
How can financial service brands improve the quality of their relationships with customers? It’s a question asked by many leaders in financial services and is the major theme of a book called The Human Brand. The Human Brand, by Chris Malone…
How Do Customer Experience Improvements Impact Revenue?
This post was authored by Matthew Draper and originally appeared here on Liferay.com
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Without seeing detailed statistics concerning the impact of online customer experience (CX) on their company's bottom…
