2017 State of Digital Marketing [Infographic]
Between social media, SEO, email marketing, analytics and, creating content, digital marketers have a lot to do these days. Digital marketing moves and evolves very quickly. It can be hard to understand what is important and what needs to be…
Financial Marketers Not Ready for the Future?
The financial services industry spends $8.37 billion (USD) per year on digital advertising. But with 615 million devices blocking ads worldwide, marketers need to adopt an inbound marketing strategy if they want to improve the success rate of…
The Irony of Social Selling in the Digital Area
Social selling in the digital area occurs when salespeople use social media to interact directly with prospects. It involves developing relationships by interacting with prospects on social platforms such as Facebook, Twitter or LinkedIn. Social…
Content Marketing Vs. Public Relations (PR) [Infographic]
Communicating information to your audience is a very important element of gaining their attention for your brand. Marketers are always looking to new mediums to send their messaging out to the audience. Advertising was very popular in the…
Social Selling is Not the Same as Social Media
Social selling is defined by LinkedIn as:
“leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.”
Now, for many salespeople this seems intuitive, “How else…
Digital Customer Experience vs. Customer Experience
Over 3,424,900,000 people use the internet every day. 90% of those people have used it to purchase something or contact a business within the last year alone. In the United States, Germany, France, U.K., and Canada, over 80% of the population…
How are Financial Services Delivery Channels Changing?
As Bob Dylan once sang: “the times, they are a changin”. This song-worthy statement certainly holds true in the financial services industry today. From online and mobile experiences to the internet of things, to robo-advisors and the use…
The Human Brand: How Personal Connections Shaped the World
At Veriday, our team has recently been reading The Human Brand, written by Chris Malone and Susan T. Fiske. The book looks at branding through the lens of a psychological scientist to see how branding can have an effect on customer loyalty…
The Human Side of Digital Engagement
Over the last decade, digital engagement has become an integral part of any marketing strategy. As the internet has grown from an academic and military repository to the hub for commerce, engagement, and content, people have changed their expectations…
Generation Z: The Next Frontier for Financial Marketing
There has been a lot of talk over the last few years about millennials. They are seen as a group that is quite different from previous generations in many ways. The differences come in how they consume media, how they shop, and how they make…
