How Customers Get Information in 2017
There are many ways to communicate information to your customers. The last decade has seen an influx of digital communication methods. Traditional advertisements, blog posts, videos, and press releases all communicate information. However, thanks…
Don’t Eliminate Human Interaction in Your Business
80% of people said they prefer to chat with a human being when doing business with a financial services brand. Brands in financial services should focus on providing best-in-class human interaction to go along with their digital marketing efforts.…
How to Project Warmth and Competence
In a previous article, How Warmth and Competence Affect Customer Perceptions, we discussed how warmth and competence play a major role in how people perceive other people and businesses. Because of this, a brand (or person) must project warmth…
Worthy Intentions: How Customers View Your Actions
How can financial service brands improve the quality of their relationships with customers? It’s a question asked by many leaders in financial services and is the major theme of a book called The Human Brand. The Human Brand, by Chris Malone…
How to Write an “About Me” for Financial Agents
An “About Me” page is one of the most important pages on your website. Behind the homepage, it’s usually the second most viewed page. People will go to that page expecting to find out the who, what, when, where, why, and how of your business.…
What is Inbound Marketing? [Infographic]
In 2017, ads are everywhere. Billboards, TV commercials, print ads, sponsored social media posts and banner ads are constantly bombarding consumers everywhere they turn. As a result, they are losing their effectiveness. 84% of TV viewers who…
The Power of Storytelling in the Business World
Storytelling is one of the most inherently human activities that exists. No other species has the documented ability to tell stories the way we do. Stories greatly affect how people view topics. Storytelling, as opposed to any other method of…
LinkedIn, Facebook, and Twitter Ads: What’s the Best ROI?
This post was authored by Claire Akin and originally appeared here on GuideVine.
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Facebook is the third most visited website in the world, with U.S. Facebook users spending 40 minutes per day on the platform — almost…
