3 Most Important Features of a “Digital Handshake”
Business is all about relationships. Professionals working in sales and marketing spend their entire careers developing relationships with prospects. Commercial relationships, like any relationship, needs to be built on a foundation of trust.…
Digital Marketing for Financial Services Summit: Europe – Recap
Last week, Veriday CEO, Marc Lamoureux (@mlamveriday), attended the Digital Marketing for Financial Services Summit: Europe in London, England. In addition to having our CEO speak, Veriday was a Gold Sponsor of the event. The event took place…
How Financial Agents Can Thrive Using Social Media
Social media has become one of the most popular tools at a marketers disposal. Nearly every business has at least one social media channel, usually one or two of the big 3: Facebook, Twitter, and LinkedIn and with good cause. 64% of Twitter…
The 4 Building Blocks of Content Marketing Strategy
30% of B2B and 38% of B2C marketers say they’re effective at content marketing. Those numbers jump 14% and 20% respectively among marketers with a documented content strategy.
To succeed at content marketing, you need to define a strategy.…
A Beginners Guide to Digital Advertising
Outbound Digital Marketing Tactics
$83 billion dollars is projected to be spent on digital advertisements in 2017. There are many different types of digital ads, different pricing models, and different media types. Some ad formats can only…
More Than Price: How Service Contributes to Experience
Consumers make purchase decisions based on many factors. Price, convenience, the value provided by purchase and service quality are four criteria that customers consider when making a purchase decision. Traditionally, the price is the differentiating…
Write Powerful Content: Blogs, Ebooks and More
Writing content for the web has its challenges, but if done correctly can bring positive results to your business. You may feel that you’re ready to write your first articles, but without these fundamentals in place, your writing may not return…
9 Characteristics of Successful Content
Creating engaging content can be a difficult task for any marketer. However, there are several steps that you can take to ensure your content experiences the most success possible. To get the best return from the time and resources invested…
How Digital Experiences Create Personal Connections
According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. This shift means, to stay competitive and retain your customer base, your brand will need to work towards providing…
