Opposing Forces That Cause A Disjointed Brand
Digital technology has enabled total personalization and individualization which contradicts the very idea of brand uniformity. The average digital experience is no longer enough and the driving force behind the desire to push the limits…
Three Opportunities Enterprise Marketers Are Missing Out On
The problem with most organizations is that they spend too much of their marketing budget on head office programs. This means that micro-segments and customers in local markets don’t engage with content. I believe that a more effective…
Why Financial Advisor AUM Isn’t Growing
To financial planners, a gauge of the relevancy of information is “What is your AUM?” Advisors are facing challenges in continuously growing their AUM. The strategies that were once successful are not working the way they used to.
The…
Content Marketing: The Most Powerful Tool for Financial Agents?
In today's day and age, selling financial products and advice is as difficult as ever before. Banks, financial advisors, wealth managers and brokers of financial products face stiff competition, both from traditional competitors and technology-enabled…
Powering Up Your LinkedIn Presence For Success
Your LinkedIn profile has so much potential to be your strongest marketing tool if leveraged correctly. By having a professional completed profile with unique content written, advisors can differentiate themselves.
1. Where does LinkedIn Fit…
6 Best Practices of A Great Omnichannel Experience: Part 1
Thanks to the ever-increasing capabilities of mobile devices, more and more people are using multiple channels when making a purchase. Just 27% of people use only one channel during their buyer’s journey. That means the other 73% of individuals…
How to Minimize Your Website Bounce Rate
The definition of bounce rate is:
“the percentage of visitors to a particular website who navigate away from the site after viewing only one page.”
Ideally, your website’s bounce rate should be somewhere between 20% and 35%. However,…
