Old SEO vs. New SEO: Why your approach may need to change
The Search Engine Optimization landscape has evolved and changed over the years. In fact, according to Moz, Google changes its search algorithm approximately 500-600 times each year. While most of these changes are very minor and most aspects…
Infographic: How to Write a Great Value Proposition That Lands Clients
What is one of the best ways to convert your visitors into clients? If you guessed your value proposition, then you're right.
Solid value propositions are an essential tool to achieving goals and standing out. Are you successful at creating…
How Financial Advisors Can Use Twitter Analytics To Produce Better Content: Part 2
So, you've been publishing content consistently now for a month or more. One technique I've used to determine the kind of content our marketing team should be focused on curating is by looking at the engagement of all of our tweets over the…
Infographic: 6 Steps to Nurturing the Sales Funnel Using Social Media
The traditional 20th century sales and marketing funnel has been usurped in the digital age. As we’ve discussed before, there is a new buyer journey where 60% of the sales journey is completed before a buyer makes first contact with a sales…
Financial Advisors: How To Come Up With Blog Topics in 60 Seconds
Blogging is an extremely useful digital marketing practice that can generate leads by attracting new traffic to your website. If you’re not blogging, it’s time to get started, or get left behind. If you need some inspiration, here are 6…
How Financial Advisors Can Use Twitter Analytics To Produce Better Content: Part 1
Much of what I've observed in my many years of working with financial advisors from the standpoint of the use of social media has been that they use social media primarily as a publishing platform. In fact, many digital marketers still rely…
How Older Generations Are Using Social Media and What This Means For Advisors
Do you know what the fastest growing demographic is on Twitter? The answer will surprise you. The fastest growing demographic is the 55-64 year age bracket, which has grown 79% since 2012.
Are you reaching the fastest growing demographic…
Social Media Considerations for Advisors: YouTube
YouTube, owned by Google, is a free video-sharing social networking website developed in 2005. YouTube allows users to upload, watch and share originally created videos. Anybody can watch and share videos on YouTube but to access additional…
Infographic: The Growth of Social Media in 2014 for Financial and Insurance Advisors
As social media continues to grow, the idea that social media is just a trend or fad is no longer viable as more and more demographics, and more and more industries are moving towards using it on a daily basis. Businesses are increasingly looking…
