Financial Advisors: Is an SEO firm for you?
According to imFORZA, 93% of online searches begin with a search engine. As a Financial Advisor, it is important to utilize this powerful tool to your advantage. When users search through Google, 18% of organic clicks go to the first link that…
Advisors: Why just having a Website isn’t enough
As a Financial Advisor, you’ve taken those first steps to start building an online presence and that’s a great start. But, with so many other Financial Advisors taking on the digital world, having a website simply just isn’t enough anymore.
Think…
The Digital Reality for Financial Advisors
This post was authored by Marie Swift and originally appeared here on GuideVine.
Today’s most progressive Financial Advisors and Advisory Firms are embracing the PESO Model as a way to bridge traditional marketing methods and digital /…
7 Things People Hate About Your Advisor Website Part 2
From people talking or texting during a movie to lousy drivers – we all have pet peeves that drive us up the wall. Just as pet peeves exist in the “real world”, they are also evident in the digital world too.
As a Financial Advisor,…
Advisors: Why The New SEO Is Actually All About Content Marketing
In part 1 of this series, we looked briefly at an overview of what Search Engine Optimization (SEO) used to be versus what Search Engine Optimization is now. One thing that we know for sure is that what used to work, doesn’t work anymore.…
7 Things People Hate About Your Advisor Website Part 1
Whether it’s being interrupted, talking during a movie, or wobbly tables – we all have pet peeves that drive us absolutely mad. Just as pet peeves exist in the “real world”, they are also evident in the digital world too.
As a Financial…
How is Content Marketing Changing Buyer Behaviour?
How is content marketing changing buyer behaviour? In fact, content marketing is not changing buyer behaviour.
A brief history of Content Marketing
The truth is, content marketing has been around for a long time. It all began back in…
Advisors: Reach your Prospects by Posting at Optimal Times
More than 60% of Financial Advisors, who prospected on LinkedIn, successfully gained new clients as a result (source). As a Financial Advisor, having an online presence, specifically social media, is crucial to helping to convert prospects into…
Financial Advisors: Here’s how to Optimize your LinkedIn Profile in 5 Minutes
According to Linked Into Leads, 9 in 10 Financial Advisors who use social networks turn to LinkedIn as their go-to social media platform. With over 400 million users on LinkedIn, you should focus on connecting with prospects through this giant…
Financial Advisors: Take Advantage of Local Marketing
In such a globally connected world, people try to market to anyone and everyone. Although, in the process of doing so, they lose sight of their local audience. When strategizing your marketing, a one-size-fits-all approach is not the way to…
