You Won’t Believe How Data Silos Are Killing Your Business
More than 80% of marketers say that data silos within marketing obscure a seamless view of campaigns and customers. That’s just one department within an organization suffering at the hand of data silos. Data silos negatively affect everybody,…
Brand Personification: Why Should You Care?
The financial service industry has traditionally relied on word-of-mouth marketing to attract business. Financial advisors and other agents would rely on referrals from their current clients to gain new clients. These marketing methods are becoming…
The Importance of Digital Marketing In Financial Services
Fundamentals are important in anything you do. As Jim Rohn, author, motivational speaker and mentor to Tony Robbins, once said:
“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic…
Why Your Marketing Technology Isn’t Impacting the Bottom Line
This post was authored by Christine Reyes originally appeared here on Liferay.com
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What’s the Number One Priority for Marketers Today?
Do you agree or disagree with the following statement? The number one priority…
6 Tips for Creating Better Calls-to-Action for Financial Advisors
Getting prospective customers to make the next step in the buyer's journey is a difficult task. An effective, creative call-to-action (CTA) can help motivate prospective customers to take that next step. A CTA is an image or line of text that…
Triple Bottom Line: What You Need To Know About Millennials
“Kids these days…..” It’s a sentiment that is often passed around. Youth of today are often stereotyped as “lazy, entitled, and self-centered”. It is often stereotyped that some don’t have the drive of previous generations. Some…
What Does Your Branding Communicate About Your Firm?
This post was authored by Claire Akin and originally appeared here on GuideVine.
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How important is branding in your buying decisions? The last time you purchased a car, did you select your choice based…
You don’t know your customer……because you haven’t asked
It is likely that your business already has a lot of data; about your customers, prospects and processes. In 2017, data is everywhere. We have so much of it that sometimes we don’t know what to do with it. The problem is that most of the data…
Digital Marketing (In Finance) Without Blowing Your Budget
As a financial advisor, do you sometimes struggle to find potential clients? Are referrals not bringing you the same quality of business as they used to? Eventually, your practice may grow beyond your network, meaning you may need to attract…
