Harnessing the Power of Liferay: Creating Impactful Corporate Websites
Sharmila (Sam) Wijeyakumar / May 24, 2023
3 min read
In an age where digital presence is crucial for businesses, creating a corporate website that is not only functional but also interactive and personalized is paramount. Many companies today are turning to Liferay, a versatile and robust content management system (CMS), to achieve this goal. With its rich feature set, Liferay is carving a niche for itself in the domain of corporate websites.
Understanding Liferay’s CMS Capabilities
Liferay’s CMS capabilities make it a standout choice for creating and managing corporate websites. The platform supports various content types, such as web pages, blogs, news articles, and more. Its drag-and-drop feature facilitates easy content placement and layout design, even for non-technical users.
Moreover, with Liferay, multilingual support is a breeze. You can create and manage content in various languages and make it accessible to a global audience. This feature is critical for international businesses, as it helps cater to a broader customer base.
The Power of Personalization
One of the biggest strengths of Liferay is its personalization capabilities. It allows you to tailor content according to the user’s profile, preferences, and browsing history. By delivering personalized content, you can enhance the user experience and build stronger relationships with your customers.
Real-world Examples of Liferay’s Power
Here are a few examples of how businesses are leveraging Liferay to create compelling corporate websites:
1) Suez Group: This global waste management company uses Liferay for its corporate website. They have leveraged the multilingual capabilities of Liferay to cater to their global audience. The website is available in multiple languages, thus enhancing the user experience and accessibility.
2) Air France: Air France, one of the world’s leading airlines, uses Liferay to deliver a personalized experience to its customers. The corporate website features flight information, travel guides, and other services, all tailored to the user’s preferences.
3) Allianz: Allianz, a leading insurance company, uses Liferay for its corporate website. The platform’s personalization capabilities allow Allianz to deliver targeted content to its users, enhancing customer satisfaction and engagement.
4) Fujitsu: Fujitsu, a global IT company, uses Liferay to create a dynamic corporate website. It leverages Liferay’s robust CMS capabilities to manage its extensive content and provide a seamless user experience.
Veriday, a technology company specializing in digital transformation, customer engagement, and user experience, is known for its expert use of Liferay in creating robust and dynamic corporate websites. Here are a few examples:
1) Veriday’s Corporate Website: Veriday itself uses Liferay for its own corporate website. The company leverages the CMS capabilities of Liferay to manage its rich content, showcase its services, and provide users with an enhanced browsing experience. It’s an excellent example of using the platform’s capabilities to the fullest.
2) Project with a Large Financial Institution: Veriday has also worked with one of the largest financial institutions in North America to leverage Liferay in building a new online banking portal. While not a traditional corporate website, this case demonstrates Veriday’s prowess with Liferay in creating robust, secure, and highly interactive digital platforms.
3) Project with a Health Insurance Provider: In another project, Veriday helped a health insurance provider transform its legacy web portal into an engaging, user-friendly site using Liferay. The new website made it easier for customers to access information, submit claims, and communicate with the company, leading to improved customer satisfaction.
5) Government Portal Projects: Veriday has extensive experience working with government agencies to create user-friendly, accessible portals with Liferay. These portals, while not corporate websites per se, are large-scale web projects that demonstrate Veriday’s ability to harness Liferay’s capabilities to meet diverse needs.
While not all of these examples are traditional corporate websites, they show Veriday’s expertise in using Liferay to create diverse, complex web solutions that deliver excellent user experiences. Liferay is a powerful tool for creating corporate websites that are dynamic, engaging, and tailored to your audience. Its robust CMS capabilities and personalization features make it an excellent choice for businesses looking to establish a strong digital presence. As the digital landscape continues to evolve, tools like Liferay are proving to be valuable allies in the quest to stand out in the digital crowd.