Collaboration is key for any business or operation. In order to run a business in today’s economy, there is a need for collaborative technology. Collaborative technology is the foundation for aligning business goals with technology, in order to facilitate effective communication and improve productivity. SharePoint is a collaboration suite used by many professional services and […]
Are you still convinced that having a website or social media presence isn’t worth your time? Are you wondering whether your prospects interact with advisors, like yourself, on social sites? Consumers are looking to make informed decisions, which means they are tapping into all resources available to them, most of which are online. Let’s face […]
Having “calls-to-action” on a website is a way to increase the effectiveness of what your website can do for your business. Surprisingly, 70% of small business B2B websites lack a call to action (smallbiztrends.com, August 2013). A call to action (CTA) is an instruction to your visitors to perform an immediate action. Some examples of a […]
These days, everything under the sun is Google-able. Anything and everything can be found online. The World Wide Web has eliminated time and geographic constraints for businesses looking to build their online reputation, connections, and influence. Although the web has provided us with many great opportunities, there are also ways that the web can hurt […]
As one of Liferay’s proud Canadian partners in portal technology, we were thrilled to see Liferay, provider of the world’s leading enterprise-class, open source portal, announced that it had been positioned by Gartner, Inc. in the Leaders Quadrant of the Magic Quadrant for Horizontal Portals. Gartner, a leading information technology research and advisory company, placed […]
In a previous post, we covered the importance of blogging, as a financial advisor! Now, let’s look into some quick and easy ways to improve the quality of your blog! Here are 3 Optimization Tips that Advisors are Missing on their Blog Optimize Blog Post Titles The title of your blog post matters a great deal. Your blog […]
In today’s world, it simply isn’t enough to just have a good looking website. Your website and blog are the online storefront of your business. Blogging can be a marketing tactic to help drive traffic to your website, and provide you with a better online presence. Hubspot reports that small businesses that blog get 55% […]
As a product manager, I spend around 2-3 full days a week speaking to a multitude of financial advisors whose practices range from independent shops (one person) to large advisory groups and branches. One of the most popular questions I’m asked on a regular basis is the value of having a website. At times, this […]
I had the privilege of listening to Danny Sullivan speak today and thought I would share and expand on some of his key thoughts with you. For those of you who don’t know Danny Sullivan, he is a well known industry authority on search with over 18 years of experience. 1. No good SEO company […]
In the world of web applications, there is a clear divide between the front-end (client) and the back-end (server); In the last several years, frameworks have emerged for both areas that offer substantial time savings in development and design. Libraries like jQuery, Backbone.js, and Underscore.js make life in the front-end much easier, and technologies like […]
