Entries by Marketing @ Veriday
How Advisors Can Market to Baby Boomers: “Talking Boomer”
Between the years of 1946 and 1964, it is estimated that 76 million babies were born in America. Known as the baby boomers, many are reaching their retirement years in a drastically changing economy. One size does not fit all for Financial Advisors. Attitudes, values and perceptions are shaped by headlines of the times, […]
Using Visuals and Storytelling to Communicate Online
This post was authored by Marie Swift and originally appeared here on GuideVine. ———————————————————— Financial advisors that build successful brands online have incorporated their personalities along with their business perspectives. Increasingly though, the next level of success means going beyond text and links, to using images, infographics, multimedia and videos. People learn in various ways and […]
How to use Jenkins CI to deploy Liferay apps (Part 1)
Who is Jenkins CI? Jenkins CI is an open source continuous integration server we use at Veriday to automate our builds and deployments to various environments. It is used at various companies including eBay, GitHub, Facebook, Liferay, Netflix, LinkedIn and many more. You can run your own instance in your office like we do, or […]
Advisors: Financial Tech Habits of Baby Boomers
Between the years of 1946 and 1964, it is estimated that 76 million babies were born in America. Known as the baby boomers, many are reaching their retirement years in a drastically changing economy. This demographic owns over 80% of all the personal wealth in North America’s financial institutions, making them an important group for […]
Financial Advisor Marketing: A Blueprint for Success
This post was authored by Marie Swift and originally appeared here on GuideVine. ———————————————————— Many financial advisors become so entrenched in daily routines and heavy workloads that they fail to adequately plan for the ongoing success of their business. As the New Year comes into view, smart financial advisors will take a “planning break”. They step […]
How Advisors Can Market To The Millennial Generation: Responsive Design
A Millennial weighing in on how to market to the Millennial Generation. This is the third article in a series of tips and techniques for Advisors trying to reach the Millennial Generation. Check out Part 1 and Part 2 before moving on. This instalment will focus on why having a mobile strategy is key to reaching […]
How Advisors Can Market To The Millennial Generation: Part 2
A Millennial weighing in on how to market to Millennials. In Part 1 of this series, we became better acquainted with the buying and browsing habits of Millennials. In part 2, we will take a look at one of the ways in which Advisors can reach this tech-savvy generation. As with each generation (and being […]
Use These 3 Buckets of Financial Blog Content to Attract Prospects
This post was authored by Kristin Harad and originally appeared here on GuideVine. ———————————————————— If you want to build your online presence and attract an interested following of prospects (as well as existing clients) you may have launched a financial blog. But after the initial rush and excitement of starting out, are you keeping up with your […]
The Top Reasons Why Your Business Needs A Responsive Website Design
The mobile takeover of online surfing is growing rapidly each year. Consumers now expect their online experience to be consistent no matter what device they are on. Have you ever tried accessing a website from your mobile device only to find that it is slow to load and difficult to read? If so, this means that you […]
