Last week, Veriday had the opportunity to attend and sponsor the Digital Marketing for Financial Services Summit (DMFS 2015) in Toronto (#DMFS2015). The conference brought together top digital marketing thought leaders in the industry including brands, technology solutions and agencies, with the purpose of driving thought-leadership and educating marketers on the latest in the digital marketing […]
Last week, Veriday had the opportunity to attend and sponsor the Digital Marketing for Financial Services Summit in Toronto (#DMFS2015). The conference brought together top digital marketing thought leaders in the industry, including brands, technology solutions and agencies, with the purpose of driving thought-leadership and educating marketers on the latest in the digital marketing world. […]
This post was authored by Kristen Harad and originally appeared here on GuideVine. Financial Advisors often hope for the “magic bullet” when it comes to marketing. What is the easiest way to make my phone ring? If that sounds like something you ask yourself frequently, then you may quickly dismiss LinkedIn as a lead generation tool. […]
A Millennial weighing in on how to market to Millennials. How can Financial Advisors better court Millennials? Below are three strategies Financial Advisors can use to reach this non-traditional generation: 1. Change your preconceived notions. Marketing to millennials in the financial services industry has been a hot topic this past year. Millennials are often written […]
This is part 2 in a series on how Advisors can get the most mileage out of their content marketing through repurposing. In part 1, we looked at the following three types of content repurposing: eNewsletters Infographics eBooks Advisors can take their existing content and multiply it by turning content and blog posts into different types of […]
This post was authored by Martin Yan and originally appeared here on Liferay.com Has open source software now become the preferred choice for enterprises? According to a Black Duck Software report, over half of all enterprises will utilize or contribute to open source in some manner in 2015. What was once considered on the fringes of technology […]
If you are constantly looking for new content ideas and blog topics with which to engage your target audience, you could try digging a little closer to home. What many Advisors don’t realize is that they have valuable, ready-to-use content right at their fingertips. We all know that content marketing can take a considerable amount […]
Website Optimizing is a phrase that describes the techniques and strategies used to effect the visibility of a website or web page in search engine results. So, why optimize your website? The fact is, if you aren’t optimizing your web pages, you’re ultimately losing business. Optimizing your website properly is crucial to getting your website […]
Search Engine Optimization (SEO). We hear it all the time and know it has to be done to achieve better results on Google search. But what is it, and what elements effect its success? There is a science to SEO. The good news is that it is fairly easy to get a basic understanding of what […]
