TORONTO, September 21st, 2015 – A series of one-of-a-kind furniture creations are set to transform The International Centre this fall as the Chair Affair gala and charity auction returns to the city on Friday, October 30th, 2015. The event is a fundraiser for Furniture Bank, a Toronto based registered charity and social enterprise that provides […]
In 2012, the Corporate Executive Board performed a study to determine just how much buyer behaviour was affected by digital media. As it turns out, 60% of the sales cycle is completed before a buyer makes first contact with a sales person. What’s happening in that 60%? Any good buying decision must first start with research. The […]
In case you missed our last article, here is a quick background to this series of articles. Ann Handley (Author, Marketer, Chief Content Officer of Marketing Profs) “The biggest missed opportunity with content is playing it too safe.” Ann Handley, author of “Everybody Writes”, was the world’s first Chief Content Officer; so you could say she […]
“This is not a conference. It’s a movement. It’s the INBOUND MOVEMENT.” 4 days, 5 inspiring keynotes, 14,000 marketers, 170+ educational sessions later…and we are back from Inbound 2015, and more inspired then ever. For 4 days, the Veriday team attended Hubspot’s Inbound 2015 in Boston, Massachusetts. Inbound has become one of the biggest marketing […]
This post was authored by Marie Swift and originally appeared here on GuideVine. Financial Advisors and the marketing consultants who specialize in working with them know that the SEC no-testimonials rule prohibits Registered Investment Advisers and Investment Adviser Representatives from using client endorsements in their advertising. But in April 2014, the SEC issued new guidelines on […]
While Google keeps us on our toes with constant Google algorithm changes and updates, one thing that remains consistent when developing a website, or creating content for a website is keyword research. Keyword research refers to the process of determining what keywords your potential customers use in search engines when searching for information. Keyword research […]
This post was authored by Kristen Harad and originally appeared here on GuideVine. ———————————— Many Financial Advisors struggle to differentiate their firms and stand out in the crowd. Often times, this is best illustrated through your Web site. If you notice any of these four signs, it may be time to get an imagery makeover. 4 […]
Veriday held its 1st Liferay Meetup on August 18th, 2015 at our new office location. It was a successful evening full of great people, food, refreshments, and insightful presentations on Liferay. A big thank you to Chris Lamoureux, Patrick Lafond, Scott Ord & Nick Quach for sharing their insights and wisdom on everything from Liferay Inc. to user experience […]
In Part 1, courtesy of Capgemini and RBC Wealth Management, we explored the changing role of wealth managers within the evolving financial landscape and rise of new technologies. In part 2, we will look at some of the key findings from this year’s report, and comment specifically on the unmet needs of Millennials. According to […]
This post was authored by Angela Wu and originally appeared here on Liferay.com ——————————– In the digital age, companies are learning fast that meeting customer expectations and driving business outcomes go beyond brand recognition or product availability. Managing digital expectations may seem daunting; however, it’s clear that companies that understand their buyers and create consistent experiences […]
