Whitespace is commonly referred to as negative space, the portion of a page that is left unmarked, blank, or the empty space on a page. Whitespace is the fundamental building block of good design. If used correctly, it can transform a design and provide many advantages to your Financial Advisor website. As a Financial Advisor, […]
According to TechTarget, a content management system (SMS) is a system used to manage the content of a website. Using a CMS to power your website could be one of the best investments you make for your website and business. Although, a CMS can be a steep investment, it can also be a great asset […]
What is Blogging? Blogging is the act of adding new material to or the regular updating of a blog. A blog is a collection of articles that provide helpful valuable educational and remarkable content to your target audience. You might be thinking, “it sounds like a lot of work” but there are many benefits to […]
According to The Wall Street Journal, “At Social Media High, Facebook is the all-star quarterback, Twitter is the school paper’s editor in chief and Snapchat is the mysterious, Harley-riding transfer student. That makes LinkedIn the nerd who skips prom for the mathlympics.” However, within the financial services sector, LinkedIn is the all-star quarterback with 9 in 10 […]
This post was written by Christine Reyes and appeared here first on Liferay.com. ———————– Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience platforms are designed for companies that understand the importance of breaking down silos and bringing […]
What does Omni-channel mean? Historically, companies were focused on providing customers with the ability to transact in the channel of their choice. Organizations were organized around channels, and each channel’s department had their own reporting structure and goals. The departments often encouraged channel competition, but the end result was confused customers who experienced different offers, pricing and processes in each […]
According to Marketo, “Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. Inbound marketing earns the attention of customers and makes the company easy to be found.” There are many ways to […]
According to imFORZA, 93% of online searches begin with a search engine. As a Financial Advisor, it is important to utilize this powerful tool to your advantage. When users search through Google, 18% of organic clicks go to the first link that pops up. Through the use of an effective SEO strategy (search engine optimization), […]
As a Financial Advisor, you’ve taken those first steps to start building an online presence and that’s a great start. But, with so many other Financial Advisors taking on the digital world, having a website simply just isn’t enough anymore. Think of it this way: If you were to open a retail store, would you […]
This post was authored by Marie Swift and originally appeared here on GuideVine. Today’s most progressive Financial Advisors and Advisory Firms are embracing the PESO Model as a way to bridge traditional marketing methods and digital / mobile realities. This integrated, modern model includes Paid placements, Earned media attention, Sharing through social media and Owning online […]
