It is safe to say that the buyer’s journey has changed. Customers now conduct most of their own research, and engage with more online content to support their decisions. However, in today’s self-educated world, we know that the online information pool is vast and buyers are picking and choosing content to support their decisions and […]
What comes to mind when you think about Coca-Cola? You may be thinking “a popular beverage”. But, when it comes to their brand, it’s more than just a beverage company. Coca-Cola sells happiness, togetherness, and positive emotions. So, when it comes to deciding between buying a Coca-Cola product or a Pepsi product, both are popular […]
This post was authored by Marie Swift and originally appeared here on GuideVine. Khalid Usmani, who is the Director of Advisors Success at GuideVine, and Marie Swift, who heads up PR and marketing consulting firm Impact Communications, recently spoke about marketing Financial Advisory services in a noisy digital world. The audio interview can be accessed here: […]
As a student looking for work, I was repeatedly asked, “Do you have a LinkedIn account?”, “What do your social media accounts say about you?”, and “What kind of an impression are you making on the digital front?” It has become very common for employers to look for potential candidates through social media and […]
This post was written by Angela Wu and appeared here first on Liferay.com. A Conversation with Customers: Liferay Digital Experience Platform As digital transformation continues to inform the way we live, work, and play, we expect companies and brands to understand what we’re looking for. Businesses have a great opportunity to hear their customers, understand the problems they […]
Marketing has evolved tremendously in the past decade – and more importantly the way we market to people has changed. Today’s consumers make purchasing decisions based on research they do on their own, reading online reviews, and through trust that is built overtime with an organization. We are now in the age of “Googling”. This […]
On the path to marketing a business, people can lose sight of their local audience. According to a study done by the National Public Radio, localized content had 6 times more Facebook shares than non-localized content. From increasing your website traffic to improving your clients overall experience with your business – localized marketing can do […]
Newsletters are one of the most cost-effective mediums for building relationships and maintaining contact with your customers and prospects. Despite being one of the most effective marketing tools available, this digital channel is often overlooked by digital marketers. As a Financial Advisor, Newsletters are a great way to boost your content reach, grow your contact […]
I recently attended the Digital Marketing Summit in Toronto and was a panelist on the Power Panel: Surmount Barriers to Transform your Omni-channel into a Customer Centric, High Performance Digital Ecosystem. The conference was very educational and a great way to meet industry leaders in the Digital world of Financial Services. Having learned some new […]
Digital business technology event will showcase Veriday’s expertise and services Chicago, IL – (June 9th, 2016) – Veriday, a digital marketing and technology company, and Liferay Platinum partner, announced today its participation as a Gold Sponsor at this year’s Liferay Symposium North America. Hosted by Liferay, which makes software that helps companies create digital experiences […]
