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Entries by Marketing @ Veriday

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Canadian fintech companies pursue future in the UK

Veriday is proud to be one of the 13 Canadian companies participating in The Canadian, UK FinTech Mission Think Tank Team Challenges mission led by the Department for International Trade (DIT). The DIT will be leading the 5 day mission, accompanied by CIBC bank, to the UK from December 4th to 8th.  The mission, which is […]

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6 Lessons from Inbound Marketing in 2016 & What they Mean for 2017 [Part 1]

Inbound marketing tactics change year-in-year-out. What are some lessons from inbound marketing to take into next year? In 2016, local search was big contributor to traffic to business websites. This will lead to a huge emphasis on improving local Search Engine Optimization (SEO) in 2017.  This is evident in the statistics below: 72% of consumers who did […]

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3 ways RIAs can attract new clients for long-term success

This post was authored by Jen Micklow and originally appeared here on FinancialServicesMarketing.com ———————— “The times they are a-changin’.” Bob Dylan first crooned these lyrics in his 1964 title track to acknowledge a mass cry for social reform. Listen closely now, and you’ll hear echoes of the song’s core message underscoring some of today’s most newsworthy […]

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How Technology Can Help the Customer Journey for High Net Worth Individuals

The customer journey, like much of the 21st century, has changed to include more technological aspects. Digital advertising and “Googling” are a couple examples of technology that have changed the customer journey for the masses.  They have made it easier to entice a potential customer to you through the awareness and decision phase through advertising and […]

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Do Financial Advisors Need LinkedIn Premium?

This post was authored by Claire Akin and originally appeared here on GuideVine. We know that LinkedIn is a powerful networking platform for advisors, given that one in three professionals worldwide have profiles. The Pew Research Center surveys show that the average user is 44 years old, the average income is $109,000, and the average investable […]

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3rd Annual Digital Marketing For Financial Services Summit

Everything Digital for Financial Services Marketers Veriday is a proud to be sponsoring, speaking and exhibiting at the 3rd Annual Digital Marketing for Financial Services Summit (November 15-16, New York), one of the largest Digital Marketing gatherings specifically for Financial Services Marketers. Learn game changing strategies to increase omni-channel ROI, get ahead of disruptive technologies and […]