Reach Prospects by Posting at Optimal Times

More than 60% of Financial Advisors, who prospected on LinkedIn, successfully gained new clients as a result (source). As a Financial Advisor, having an online presence, specifically social media, is crucial to helping to convert prospects into clients and growing your business.

With almost 1.6 billion monthly active users on Facebook, 320 million on Twitter, and over 100 million on LinkedIn – being active on these social media giants needs to be part of your digital marketing strategy (source).

However, it isn’t just about flying by the seat of your pants and posting content whenever, wherever. It is important to have a solid social media strategy in place. To find the most optimal time to reach your target audience, it’s going to take time and research. Think about:

What day and time are people the most engaged with your posts?
When do your posts reach the most people?
Is posting more frequently benefiting you or hurting you?

To get you started, take a look at this infographic by SurePayroll, which outlines when the best time to reach out to your audience is on several social media platforms. Keep in mind that this is not a one-size-fits-all formula; you will still have to do some of your own research, and analyze your own profiles to see what is working for you, and what is not.