When you have a well-designed logo, people are more likely to perceive your business as legitimate and want to do business with you. A logo that looks like it was designed in Microsoft Powerpoint may result in people questioning your professionalism, an important element of a Financial Advisor’s credibility.

Attracts new clients

We encounter hundreds of logos daily and the best logos are the ones that stand out from the rest whether on your advisor website, social post, or office door. Continuously exposing people to your logo can help build familiarity and trust with your business. You can do this by using your logo consistently through:

• Letterheads

• Your advisor website

• Business cards

• Your social accounts

• Marketing materials

And so much more

The more recognizable your brand is to prospective clients, the easier it will become for you to attract new clients.

3. To build a brand identity

Cultivating a strong brand is crucial to your businesses’ success, both online and off. There is a lot that goes into building a brand and shaping how others perceive you and your business, including your logo. We are now in a day and age where people will make purchase decisions based on emotional connections. Building a strong brand identity can help build value for your business.

Your logo should be clear and easy to read. Sometimes, organizations have more than one version of a logo depending on what it is being used for.

A few things to keep in mind when designing your logo…

Don’t cut corners

A lot of brands try to play it fast and loose with logos and aren’t willing to pay a sufficient amount for a properly designed logo. A logo is a great one-time investment because it’s with your business throughout its entire lifespan (unless you decide to rebrand).

Be detail-oriented

Sometimes, brands will make the mistake of not paying close attention to the use of their logo and how it is used. Is your logo properly sized and positioned to each piece of marketing material you use? Does the specific image you’re using look pixelated once it’s expanded?

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A great logo should:  identify a brand, make it stand out and, ideally, drive customer interest and sales. If you’re interested in a consultation to see if a professionally designed logo is the right move for you, feel free to contact us.

Veriday has created an Advisor Marketing platform expressly to create unique and compelling advisor websites and lead generation. For more about Veriday’s advisor website platform Digital Agent – please click here.