3 Optimization Tips that Advisors are Missing on their Blog
In a previous post, we covered the importance of blogging, as a financial advisor! Now, let’s look into some quick and easy ways to improve the quality of your blog! Here are 3 Optimization Tips that Advisors are Missing on their Blog
Optimize Blog Post Titles
The title of your blog post matters a great deal. Your blog post will appear in search engine results, links and on social media sites. Create an informative and catchy title, for each article, describing what your post is all about. If you want to rank high for a particular question or keyword, make sure it is included in the title of the article.
Here are some effective tips for creating attention grabbing blog titles:
- Include keywords or questions in the title
- Catchy and to the point – grab the user’s attention from search
- Use the list approach (10 top, 3 reasons to. Etc)
- Be a contrarian
- Use emotional triggers
- Pose a question
- Use power words
Your titles will improve with practice. Make sure you are taking a look at your analytics to see which articles are receiving the most amount of traffic. This is a good indicator that the titles you are using are what your targeted audience is looking for.
Picking the Right Image
A picture is worth a thousand words. People love pictures and so do search engines. Finding the right image adds another dimension to an article. Image selection is an important part of engaging your visitor. A good image can create an immediate emotional reaction and set the tone of your article.
It is important to pull out all of the stops to help your article get ranked higher so take the time to optimize your images. Google tries to understand the content of images by the text and keywords surrounding it. The most important part of image search engine optimization is the image filename and alt tag. Rename the photo using 4-5 words to tell Google what the photo is all about. The alt tag gives a description to the image in the case the image doesn’t load or display correctly on your website.
Internal Links
If you are writing a new blog post and reference an older article you have written, or a service that you provide, make sure to create an internal link in your article to those pages. Visitors like to travel through websites looking for valuable content, so why not send them to check out your older posts that are relevant? Internal links help search engines index your site and help identify primary keywords. This helps to increase the page rank of linked pages.
So, next time you publish your next blog article, remember these three things before you hit the ”post now” button.
What strategies are you using to optimize your blog? How often do you create and post new articles for your audience? Share your comments below.
