How to Drive Sales Using the Customer Buyer Journey

As of 2021, studies have determined just how digital media affected buyer behaviour. As it turns out, 70% of the sales cycle is completed before a buyer makes first contact with a sales person. What’s happening in that 70%?

Any good buying decision must first start with research. The proliferation of digital media has made content so readily accessible, that it’s now possible to do most of your due diligence online without the need to speak to someone to make a buying decision. So why should you care as an Advisor?