6 SEO Pitfalls to Avoid During Your Next Website (Re)Design Part 2: Not thinking about SEO from the start
Let’s dig a little deeper into the first of Hubspot's 6 SEO Pitfalls to Avoid During Your Next (Re)Design. In case you missed it, here is a refresher on What is SEO and why do I need it? One of the biggest mistakes you can make during a…
10 Revealing Website and Social Media Statistics for Financial Advisors
Are you still convinced that having a website or social media presence isn’t worth your time? Are you wondering whether your prospects interact with advisors, like yourself, on social sites?
Consumers are looking to make informed decisions,…
3 Reasons Advisors Need Calls to Action on Their Website
Having "calls-to-action" on a website is a way to increase the effectiveness of what your website can do for your business. Surprisingly, 70% of small business B2B websites lack a call to action (smallbiztrends.com, August 2013). A call to action…
Financial Advisors: 3 ways you are hurting your online presence
These days, everything under the sun is Google-able. Anything and everything can be found online. The World Wide Web has eliminated time and geographic constraints for businesses looking to build their online reputation, connections, and influence.…
3 Optimization Tips that Advisors are Missing on their Blog
In a previous post, we covered the importance of blogging, as a financial advisor! Now, let’s look into some quick and easy ways to improve the quality of your blog! Here are 3 Optimization Tips that Advisors are Missing on their Blog
Optimize…
The top 3 reasons why every Advisor should be blogging
In today’s world, it simply isn’t enough to just have a good looking website. Your website and blog are the online storefront of your business. Blogging can be a marketing tactic to help drive traffic to your website, and provide you with…
Why Every Financial and Insurance Advisor Needs a Website
As a product manager, I spend around 2-3 full days a week speaking to a multitude of financial advisors whose practices range from independent shops (one person) to large advisory groups and branches. One of the most popular questions I'm asked…
SEO Tips for Advisors | 5 Key SEO Traps You Want to Avoid
I had the privilege of listening to Danny Sullivan speak today and thought I would share and expand on some of his key thoughts with you. For those of you who don't know Danny Sullivan, he is a well known industry authority on search with over…
CRM 2 and the Rise of Content Marketing
I'll start this post with a response from a financial advisor customer of ours (the name is hidden though for privacy reasons) in one of the surveys we performed.
Question: How can having a website with Digital Agent help you achieve your…
“Our review process for advisor websites takes too much time and effort.”
The creation and use of online content is becoming an increasing trend both within the advisor industry as well as the general digital marketing world today. When this happens in a regulated industry you begin to see increasing work loads for…