Google has made an update that may affect the way people view websites and ultimately advisor websites when viewed on a Google Chrome browser. In July of 2018, with the release of Chrome 68, Google will begin displaying “not secure” warnings on any page that is from HTTP and contains any form submission options that allows for the transfer of potentially sensitive information such as first name, last name, email, phone number, login info, etc.
Example of a secure site within Google Chrome:
Example of an insecure site within Google Chrome:
This warning is based the fact that data on these types of pages can be sending information through an unencrypted connection.
To avoid this warning and serve up an encrypted page requires the data to be exchanged on HTTPS, the secure version of HTTP. It offers additional protection in blocking someone from trying to view that traffic and is commonly referred to as a “Person in the Middle attack”.
Without this protection, a hacker could ultimately see what’s on an advisor’s screen, which in many cases could be sensitive or confidential information.
What is an SSL Certificate?
SSL (Secure Sockets Layer) certificates have been available for over twenty years. Having an SSL certificate ensures that sensitive data of your website’s visitors will be transferred over a secure network.
Despite the importance of having an SSL certificate, many organizations or business owners have delayed the adoption due to the price of the certificates and the complexity of implementation. Now, with this new update on Google Chrome, website owners simply can’t afford to not have an SSL Certificate.
Why Your Website MUST have an SSL Certificate
Increasing site security
SSL certificates will protect the sensitive data transmitted from and to your website. This will encrypt the connection and help protect your visitors when they visit your website.
Credibility and Trust for Your Customers
A significant benefit of SSL certificates is the fact that they can help you gain trust with your visitors. How many times have you clicked on a website but got a warning and still proceeded to the website? You probably closed the website, just to be on the safe side. Alternatively, you proceeded with caution and would never fill out any form or take any action. You wouldn’t want your visitors to be rethinking if your website is safe. With an SSL certificate, your website will be displayed with a security padlock in the address bar of the browser. If your website doesn’t have a certificate, some browsers may label it as “unsafe.”
Another benefit of having an SSL certificate in place is improvement in SEO rankings your website will get. Google gives websites with encrypted connections a slight boost in ranking. That boost isn’t substantial but would definitely give an advantage over competitors who don’t have certificates.
So now what? How do you go about obtaining an SSL certificate?
The most common way to get an SSL certificate is to check if your current hosting provider offers SSL certificates. We are committed to updating you on important information related to your website performance. Contact our service team to get your SSL certificate in place for your website.