Tag Archive for: digital marketing
Winning the “Micro-Moments” in Financial Services Marketing
“The old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day.” Sridhar Ramaswamy, senior VP of ads and commerce at Google.
This, is what Google has recently called…
Build an Advisor Brand That Makes you Stand Out
What comes to mind when you think about Coca-Cola?
You may be thinking “a popular beverage”. But, when it comes to their brand, it’s more than just a beverage company. Coca-Cola sells happiness, togetherness, and positive emotions.
So,…
Financial Advisors: Build a Better Digital You
As a student looking for work, I was repeatedly asked, “Do you have a LinkedIn account?”, “What do your social media accounts say about you?”, and “What kind of an impression are you making on the digital front?” It has…
Introduction to Content Marketing for Financial Advisors
Marketing has evolved tremendously in the past decade – and more importantly the way we market to people has changed. Today’s consumers make purchasing decisions based on research they do on their own, reading online reviews, and through…
The Road to Local Search Engine Optimization (SEO) Success
On the path to marketing a business, people can lose sight of their local audience. According to a study done by the National Public Radio, localized content had 6 times more Facebook shares than non-localized content. From increasing your website…
Newsletters: The Forgotten Hero of Content Marketing
Newsletters are one of the most cost-effective mediums for building relationships and maintaining contact with your customers and prospects. Despite being one of the most effective marketing tools available, this digital channel is often overlooked…
Takeaways from the Digital Marketing for Financial Services Summit 2016
I recently attended the Digital Marketing Summit in Toronto and was a panelist on the Power Panel: Surmount Barriers to Transform your Omni-channel into a Customer Centric, High Performance Digital Ecosystem. The conference was very educational…
Advisors: Why whitespace is NOT wasted space
Whitespace is commonly referred to as negative space, the portion of a page that is left unmarked, blank, or the empty space on a page. Whitespace is the fundamental building block of good design. If used correctly, it can transform a design…
Omnichannel is the Key to Optimizing Customer Experiences
What does Omni-channel mean?
Historically, companies were focused on providing customers with the ability to transact in the channel of their choice. Organizations were organized around channels, and each channel’s department had their…
Advisors: Why just having a Website isn’t enough
As a Financial Advisor, you’ve taken those first steps to start building an online presence and that’s a great start. But, with so many other Financial Advisors taking on the digital world, having a website simply just isn’t enough anymore.
Think…
