Empowering Customers through Liferay: Building Dynamic Customer Portals
Sharmila (Sam) Wijeyakumar / May 23, 2023
3 min read
In today’s digital era, the importance of engaging, user-friendly customer portals can’t be overstated. A well-designed portal can significantly enhance customer satisfaction, streamline service delivery, and strengthen customer loyalty. An outstanding platform that can help businesses achieve these goals is Liferay.
Liferay: Powering Customer Portals
Liferay is a robust digital experience platform that has proven its mettle in creating dynamic customer portals. It allows businesses to provide a centralized location for various customer interactions, including account management, product support, FAQ sections, and much more.
A Spectrum of Services
Liferay’s flexibility enables you to offer a wide range of services in one place. From account updates, tracking orders, and submitting service requests to accessing FAQ and community forums, customers can perform various tasks with ease.
Moreover, Liferay’s ability to integrate with different back-end systems means that you can offer seamless, real-time services. For example, you can integrate your Liferay portal with your CRM or ERP system to provide real-time account or product information.
Real-life Examples of Liferay Customer Portals
Let’s take a look at some real-life examples of Liferay customer portals:
Airbus: Airbus, the leading aircraft manufacturer, uses Liferay to power its customer portal, providing its global customer base with quick access to crucial information such as product details, technical data, and services.
Allianz Insurance: Allianz uses Liferay to power its customer portal, where customers can manage their policies, file claims, and get answers to their queries. The portal also provides personalized product recommendations based on user profiles.
Vodafone: Telecommunication giant Vodafone uses Liferay for its customer portal. The portal offers a range of services, including account management, bill payment, and access to support resources. Vodafone’s customer portal is a testament to Liferay’s scalability, serving millions of customers worldwide.
Benetton Group: Fashion brand Benetton uses Liferay to create a vibrant customer portal that provides an engaging shopping experience. Customers can manage their accounts, view product catalogs, and get personalized product recommendations.
Veriday, a company that specializes in digital transformation and engagement, has a strong reputation for building dynamic and effective customer portals using Liferay. Here are a few examples of their work:
1) A Large North American Bank: Veriday worked with one of North America’s largest banks to create a customer portal that streamlined the online banking experience. Using Liferay, they developed a portal that allowed customers to manage their accounts, view transaction histories, and carry out secure banking transactions.
2) Healthcare Insurance Provider: Veriday also built a customer portal for a health insurance provider, again leveraging Liferay. This portal gave customers access to their coverage details, the ability to submit claims, schedule appointments, and access a range of health resources and services.
3) Government Services Portal: Veriday’s expertise was tapped by a government agency to build a public-facing portal that allowed citizens to access various services and information. While this wasn’t a traditional customer portal, it demonstrated Veriday’s ability to utilize Liferay to create complex, user-friendly digital platforms for a large number of users.
4) Financial Services Portal: Another example is a financial services company that engaged Veriday to create a customer portal. This portal offered customers the ability to manage their investments, view their account details, and access various financial tools and resources.
These examples demonstrate Veriday’s ability to harness the power of Liferay to create customer-centric, interactive portals that improve customer engagement and satisfaction. Liferay is a powerful platform for building customer portals, enabling businesses to provide a range of services in one place and improve customer satisfaction. Its flexibility and scalability make it an excellent choice for businesses of all sizes and across industries.
In a customer-centric world, a robust and dynamic customer portal isn’t just a nice-to-have but a necessity. And with a platform like Liferay, creating such a portal becomes a smooth and efficient process.